How to Create a Message Map Workbook

Woods Creative
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As a brand, your story is everything. How you tell it, where you tell it, and what you tell matters. To drive your storytelling and communication efforts, use this Message Map template as a visual tool to help you tell your story with clarity.

What it includes:

  • Learn how to establish your core value statement.

  • Develop brand attributes to help clarify what you do.

  • Develop brand benefits to help clarify the ultimate brand outcomes.

  • Create supporting key message themes.

Who benefits from this workbook:

  • Creative Professionals

  • Personal Brands

  • Small Business Owners

  • Agencies

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1.36 MB
8 pages
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