As a brand, your story is everything. How you tell it, where you tell it, and what you tell matters. To drive your storytelling and communication efforts, use this Message Map template as a visual tool to help you tell your story with clarity.
What it includes:
Learn how to establish your core value statement.
Develop brand attributes to help clarify what you do.
Develop brand benefits to help clarify the ultimate brand outcomes.
Create supporting key message themes.
Who benefits from this workbook:
Small Business Owners