How to Create a Message Map Workbook

As a brand, your story is everything. How you tell it, where you tell it, and what you tell matters. To drive your storytelling and communication efforts, use this Message Map template as a visual tool to help you tell your story with clarity.

What it includes:

• Learn how to establish your core value statement.

• Develop brand attributes to help clarify what you do.

• Develop brand benefits to help clarify the ultimate brand outcomes.

• Create supporting key message themes.

Who benefits from this workbook:

• Creative Professionals

• Personal Brands

• Small Business Owners

• Agencies